RIC3D – coherently with its glocal vocation – goes beyond the borders of Italy to participate in the next edition of the Consumer Electronic Show (CES) in Las Vegas: RIC3D is, in fact, one of the startups chosen by ICE-ITA – as part of promotional activities in support of internationalization – to participate in the upcoming CES 2022.

The American kermesse – which will be held from January 5th to 8th, 2022 in Las Vegas at the Las Vegas Convention Center – represents the largest trade show in the world dedicated to high-tech. Organized in a “hybrid” format, with the option of attending in-person or remotely, the CES 2022 event will showcase all the latest products in technology, innovation and consumer electronics.

Now in its 55th year, CES has been the global stage for innovation for more than 50 years. As the world’s most influential event for startups, it offers them the opportunity to launch next-generation products, forge new partnerships and meet new investors.

Within this worldwide showcase, RIC3D will present its latest project in the Med-Tech field: the ROG (Real Organ Generation) project.

ROG is a software application that allows users to perform a virtual surgery simulation of the heart. In particular, through a patented method of generating 3D images of pathological tissues, the software is able to digitize the organ in its real state and size. By leveraging Virtual Reality and Artificial Intelligence technologies, ROG can localize the exact location of pathologies and allows its users to interact with the organ, as well as perform virtual surgical simulation activities.


So, why did RIC3D decide to present the ROG project at the event?

The answer is embedded in the words of Gary Shapiro, president and CEO of the Consumer Technology Association, which organizes the CES in Las Vegas: “Among the next big things coming around the corner […] I’m thinking of Artificial Intelligence, which can make our lives longer and safer […]. Certainly, Artificial Intelligence and robotics can help improve the world along with next generation medical solutions…”.

Indeed, it is now impossible to overlook the obvious fact that the future of healthcare and Med-Tech is digital and heavily technology-driven. As people around the world make their mental and physical well-being a higher priority, the demand for cutting-edge, more precise medical solutions is skyrocketing. For this reason, several innovative companies are aiming to become pioneers in the field, by integrating advanced technologies to create new MedTech solutions. In the upcoming #CES2022, leading technology companies will showcase the most innovative healthcare and Med-Tech solutions designed to enable everyone to take care of their own health.

As an innovative benefit startup strongly oriented towards the MedTech sector, also RIC3D has chosen to support the future of the medical sector with its ROG project, with the aim of responding to the high demand for advanced technology capable of intercepting the existing gap in health care and medical solutions – in an extremely delicate field such as cardiac surgery.


RIC3D’s presence will be located within Eureka Park (the pavilion dedicated to innovative startups) – Venue: Sands Convention Center, Hall G; booth: 62724.